D&AD: Yahoo!

For D&AD New Blood Awards 2025, I choose to work on the Yahoo brief, with the goal to provide a solution to reactivating younger generations interest in the brand. I decided to go down the route of taking what Yahoo does best (news), and then finding a way to deliver this to generation z in a friendly, accessible format.

The result is Neue: a short-form video news app aimed at generation Z. Using yahoo’s already excellent news aggregation, the aim is to deliver news in a format that really resonates with young people, in bite-size digestible chunks, wrapped up in a video scroll format.