D&AD: Tuborg

For D&AD: New Blood Awards 2026, we choose to tackle on the Tuborg brief, with the aim to provide a solution that tackles societal pressures in young people.

The result is Duck it: A social campaign designed to get people to say ‘fuck it’ to their societal pressures, through the use of a tangible object (Dook the duck) In both physical and digital form, the rubber duck gives the sensation of releasing pressure through a squeeze and a quack (of which the digital version is AI generated to match your own unique ‘quack’).

Collaboration with Aidan Cant.